PRIVACY POLICY

Effective Date: 11/08/2025

The Line Dance Co. (TLDC) is committed to protecting the privacy and security of your personal information in accordance with the UK GDPR and Data Protection Act 2018 (“Data protection legislation”) and any replacement legislation which may come into effect. We take care to protect the privacy of our customers, students and visitors that communicate (online or offline) with us, in class, at events, over the phone, through email, through our website and social media platforms.

We have developed this privacy notice to inform you of the data we collect, what we do with your information, what we do to keep it secure as well as the rights and choices you have over your personal information.

TLDC is the data controller for the personal information we process unless otherwise stated.

You can contact us by email at hello@thelinedanceco.uk

This Privacy Notice explains:

How, when and why we collect personal information
How we use the information
How long we keep it
When and how we may share it with others
How we keep it secure, and
Your privacy rights and how the law protects you

We only use personal information if we have an appropriate reason (lawful basis) to do so and this includes sharing information outside of TLDC.

How do we collect information from you?

We may obtain information about you when you:

Complete an online, electronic or paper application form
Speak to us on the telephone or in person
Email us
Visit our website(s)
Make a booking for an event, class or workshop

(The above list is representative and not exhaustive.)

What type of information is collected from you?

The personal information we collect may include your:

Name
Date of birth/age
Gender
Email address
Telephone number
Credit/debit card information

(The above list is representative and not exhaustive).

Lawful Basis For Processing Personal Data

In order to process personal data, we rely on the following lawful bases:

Consent
Contractual obligation
Vital interests
Legal obligation
Our legitimate interests

How is your information used?

We use your information to:

Process an order for a product or other service
Process a payment (or credit) for a product or service
Notify you of changes to our services
Send you communications which you have requested and that may be of interest to you, which may include information about new products, services, events, and activities
Handle an enquiry or complaint you have made
Invite you to attend an event

(The above list is representative and not exhaustive).

Social Media Platforms

If you engage with The Line Dance Co. on any of our social media channels you should know that we do not collect your personal information it remains within the platform that we are using and so you should familiarise yourself with their privacy notices and policies: Facebook, Tik Tok, Instagram and YouTube. The Line Dance Co. may use information you provide to share updates, news and events, in the form of customised online advertising. If you send us a direct message, your information still remains within the platform unless we ask you to provide us with your contact details to continue the conversation offline or privately, and you consent to do that.

For processing payments

Where you use your credit or debit card to purchase from us, we will ensure that this is carried out securely and in accordance with the Payment Card Industry Data Security Standard (PCI-DSS). We do not store your card details for use in future transactions. For more information on our PCI-DSS you can contact us using our details above.

Links to other websites

Our website may contain links to other websites run by other organisations. This privacy notice applies only to our website‚ so we encourage you to read the privacy statements on the other websites you visit. We cannot be responsible for the privacy policies and practices of other sites even if you access them using links from our website.

In addition, if you linked to our website from a third party site, we cannot be responsible for the privacy policies and practices of the owners and operators of that third party site and recommend that you check the policy of that third party site.

Your rights to your personal data

The right to be informed about our collection and use of personal data

You have the right to be informed about the collection and use of your personal data. We ensure we do this with our internal data protection policies and through our external website notice. These are regularly reviewed and updated to ensure these are accurate and reflect our data processing activities.

Right to Access Your Personal Information

You have the right to access the personal information that we hold about you in many circumstances, by making a request. This is sometimes termed ‘Data Subject Access Request’. If we agree that we are obliged to provide personal information to you (or someone else on your behalf), we will provide it to you or them free of charge and aim to do so within 1 month from when your identity has been confirmed.

We would ask for proof of identity and sufficient information about your interactions with us that we can locate your personal information.

Please contact hello@thelinedanceco.uk

Right to Correction Your Personal Information

If any of the personal information we hold about you is inaccurate, incomplete or out of date, you may ask us to correct it.

If you would like to exercise this right, please contact hello@thelinedanceco.uk

Right to Stop or Limit (Restrict) Our Processing of Your Data

You have the right to object to us processing your personal information for particular purposes, to have your information deleted if we are keeping it too long or have its processing restricted in certain circumstances.

If you would like to exercise this right, please contact hello@thelinedanceco.uk

Right to Erasure

You have the right to have personal data erased. This is also known as the ‘right to be forgotten’. The right is not absolute and only applies in certain circumstances.

If you would like to exercise this right, please contact hello@thelinedanceco.uk

Right to Portability

The right to portability gives you the right to receive personal data you have provided to a controller in a structured, commonly used and machine readable format. It also gives them you the right to request that a controller transmits this data directly to another controller.

If you would like to exercise this right, please contact hello@thelinedanceco.uk

For more information about your privacy rights

The Information Commissioner’s Office (ICO) regulates data protection and privacy matters in the UK. They make a lot of information accessible to consumers on their website and they ensure that the registered details of all data controllers such as ourselves are available publicly. You can access them https://ico.org.uk/for-the-public.

Questions and complaints

Any questions regarding this Privacy Notice and our privacy practices should be sent by email to hello@thelinedanceco.uk

How long is your information kept?

We review how long we keep personal information on a regular basis. We are legally required to hold some types of information to fulfil our statutory obligations, for example, all financial records are held for 7 years. In other areas of the business we hold your personal information on our systems, only for only as long as is necessary for the relevant activity or agreement you hold with us.